Born from a long history in the bicycle industry, The Lewis Agency and Mountain Top Group exist to facilitate great partnerships between brands, retailers and consumers. Acknowledging that all layers play a critical role in the destiny of a brand, we create alignment among all stakeholders to achieve success. We also understand that all partners are unique, and we strive to understand and support each as an individual part of our strategic mission.

Jon Lewis

CEO and Founder

Starting from working in the back room of a family-owned bike and ski shop to running a sales organization with close to 50 sales representatives selling into over 5,000 retailers globally, Jon has dedicated his career to active outdoor sales.

Working through college at a premier Boston-based retailer, Jon’s passion for the bicycle industry was solidified. His commitment and drive led to being recruited to a territory management position covering NY and New England. Over his 16-year tenure at Saris Cycling Group, Jon held a number of positions on the sales team from territory management to Sales Director working with multiple brands and product categories. He shaped the structure and strategic approach of the sales team to allow for continued growth.

He has extensive knowledge in the car rack, indoor trainer and power meter categories.

When not engaged in business development efforts, Jon can be found enjoying all that the great state of Vermont has to offer. A rider, skier, boater, Jon is a gear-enthusiast through and through.


Professional References

  • “I have worked with Jon as a customer for more than 15 years. Jon has worked hard to build strong relationships with customers at the retail level and also with the end consumer demonstrating commitment to a job well done and a loyalty to the companies he has represented. Jon has a long history of listening to the needs of the customer and then working to come up with creative solutions to meet their needs. I would recommend Jon to any brand looking for representation in the outdoor space. His leadership, strategic thinking, and enthusiasm for helping customers succeed will be an asset to any brand he represents.”

    Mark V.- Landry’s Bicycles

  • “I'm happy to recommend Jon to any team looking for high-quality sales leadership. I was Jon's customer for several years and always appreciated his approach to working together to grow a mutually profitable business. Jon stood out to me as a true vendor partner - he was authentically curious about all aspects of our retail strategy and always looked to engage on a relationship level rather than a transactional level."

    Rene C.- Former Senior Category Merchandising Manager @ REI

  • “I have had the pleasure of knowing and working with Jon in various capacities for nearly 15 years. Initially he was a member of my team and later we were peers in different companies. Throughout that time he has proven to be a strategic capable leader with the ability to nurture key relationships over the long term while providing sound feedback for ownership. Jon has proven his skill in expanding sales teams and developing winning go-to-market strategy in the bike business. He is a complete professional that can be counted on - with integrity. I would highly recommend him for brands looking to add seasoned talent who can hit the ground running."

    David C.- Former VP of Sales @ Saris Cycling Group

  • “Looking at Jon's history, several themes repeat themselves: driven, ambitious, goal-oriented -- a true winner. I had the pleasure of meeting Jon early in his career at Saris Cycling Group and all of these qualities were clear from the very beginning. Jon is hard-wired for success and perfectly suited for sales within the outdoor industry, his true passion. Jon's approach of breaking down the fundamentals, studying them, pushing himself to do more and then breaking barriers by setting new, higher goals transitioned him from athlete to sales professional perfectly. Over the years Jon has grown into a sales leader with proven success time and time again. Whether he is on the team, leading the team, or creating the team... he is in the trenches and focused on how to win. Finally, Jon has heart. Jon is passionate, kind, humble, likable, approachable and can lead a team or company because of how he treats people and how people respond to him."

    Mike B.- Former Sales Manager @ Saris Cycling Group

  • "I had the pleasure of working with Jon for 16 years at Saris. Jon possesses a unique ability to seamlessly collaborate across departments, bringing critical intel from the market and direction that have been crucial for our marketing endeavors. His keen understanding of market trends and direction has been instrumental in guiding our marketing team, ensuring that our efforts align seamlessly with the company's goals. Jon's dedication to excellence and his ability to foster a collaborative work environment make him an invaluable asset to any team."

    Deanna S.- Senior Marketing Manager @ Saris

Our Vision

We envision a world where all have access to the best products to help them reach their goals.

Our Mission

We exist to break down the confusion surrounding outdoor and bicycle products, leading to a synergistic relationship between all parties in the retail experience.

Our Values

Act with Integrity | Build Shared Success | Listen Then Act | Be Connected | Stay Passionate